There is nothing quite like a stadium full of enthusiastic fans. The excitement is electric, and a crowd of cheering fans can have quite an effect down on the field, as well. And when the players make the next big play, the fans will have even more to cheer about.
Big crowds and loud cheers get the adrenaline pumping, pushing teams to greater feats of strength and speed. They can also have a psychologically unifying effect, helping a team play better together. They can give a team an important boost in the final stretch of a game. Just when players are starting to get tired, the crowd can reenergize them with their own fervor, in an effect that sports psychologists call “social facilitation.” This social facilitation—knowing people are there to support you and cheer you on—makes up a large part of any team’s home field advantage. It’s intangible, and a little bit unpredictable, but a throng of hyped up spectators can have a big effect on athletes.
Since the 1970s, nothing has whipped up fans and united crowds as well as rally towels. In just about every league, it has become common to see a towel in the hand of every fan. This is especially true in the post season, when the stakes are higher than ever. They turn the bleachers into a sea of whirling color, whether it’s the Pittsburgh Steelers’ gold or the red, white, and blue of the Texas Rangers.
But you don’t have to be in the major leagues to have a rally towel for your fans. Custom rally towels can be created for teams and organizations of all sizes. Whether it’s a little league team, a school team, or a recreational league, fully customized towels are an option for any fan. They are available in a wide variety of colors, with screen printing and embroidery options for logos or designs, so your fans can wave their towels with pride.
If you sponsor a local team of any size, it’s important to consider the benefits of having your logo, as well as the team’s on a promotional rally towel. A long-lasting towel with your logo on it will advertise your brand to every fan at every game, all season long. And after each game, the fans will take it home with them, keeping your brand in their mind whenever they see it.
Rally towels are a great way to offer something to your fans that will, in turn, provide real benefits. When the spectators rally, so do the players. Perhaps when the towels are waving, the logos and brand names aren’t visible, but before and after, you can bet that every person with a towel will see it. When you need to get your crowd hyped up, rally towels are one of the best ways to do it. In fact, no sporting event is really complete without a rally towel in the hands of every fan.